Instagram Collab Posts Quill

When Instagram rolled out the Collab feature a few years ago, it quietly solved one of the biggest headaches in social media collaboration: shared ownership of a single post. Before that, if two brands or creators wanted to cross-promote, one person would post and the other would reshare or tag. The engagement split was always uneven, and the analytics rarely told the full story. Collab posts changed that by letting two accounts appear as co-authors on the same piece of cont